The Internet was introduced in the early 1980’s and the world was never the same again. The introduction of internet bought with itself a vast array of opportunities to learn and grow not just for the common individual but also for the business and communication sector. This propelled these industries to widen their reach and cater to a wider customer base.
In addition to this, the drop in the prices of smartphones enabled people belonging to all strata of the society to use the internet via the smartphones and this marked the start of the age of digitization. This allowed people to complete simple tasks, such as banking and shopping, online in the comfort of their homes instead of moving out physically to do the same. The convenience of cheap smartphones and online services became so addictive that people haven’t looked back hence.
The use of digital media got a boost when the world was hit by the coronavirus pandemic and people and businesses were forced to operate from their homes. Due to strict government restrictions, social and public gatherings including weddings were banned and a lockdown was imposed were people were not allowed to step outside their homes. This greatly affected the market and the sale of products. Some businesses and retail shops that couldn’t survive had to shut shop overnight. However, the adoption of digital presence and sales proved to be saving grace for several companies and businesses during these tough times.
The businesses which had an online presence were able to survive during the coronavirus pandemic because the people under lockdown conditions did most of their shopping online. Be it buying groceries or lab grown diamonds UK, people bought everything by shopping online. All businesses nowadays are working on making an online presence including the jewellery retailers.
The jewellers across the world are buying domain names and creating user friendly websites where they can display their products. They are making huge investments in buying the necessary business licence and completing their tax obligations for the same. Appropriate content is being created for the websites which throws light on their products and business. Secure payment gateways are being adopted to gain the trust of their customers.
Slowly but steadily, the jewellery sector is moving its presence online and offering to its customers the convenience and comfort of shopping online. A lot of work still needs to be done on gaining the trust of the people who may think twice before buying a precious jewellery item online given the number of fraudsters and hackers present online. An amazing fact is that the jewellery business on the internet is thriving in spite of all the threat that comes with shopping online. The retailers are working hard to satisfy their customers and the people are slowly trusting the concept of online shopping and indulging in it more as the time passes. This may well be the silver lining that jewellery industry has long been searching for.