Architectural sign systems that are well designed can help represent the business and communicate to all the customers about the various values and services that the companies represent. With the help of architectural signage, businesses in Australia can get more customers through their doors and command their attention long enough to sell a product or a service. Compared to all the advertising mediums used in the country, there can be no doubt that signage systems top all the charts, so it’s high time for businesses and companies to use this to boost their brand image and maximise their visibility.

Estimated to be around 450 million dollars in 2018, the market for signage systems has grown exponentially since then, providing for hundreds of thousands of businesses across Australia. With that being said, take a look at some of the various benefits of architectural signage and why it is considered one of the best forms of advertising: 

1. Architectural sign systems make the most of the surroundings, and custom designs can help get the brand image out there, thanks to the signage standing out for all the customers. Customers will be able to notice it immediately as the display won’t be subtle or underrated, and even a simple logo, if placed in the right location, can capture the attention of hundreds of customers. 
2. Thanks to the visual stimulus these signage designs provide, bold and colourful fonts and texts will attract the attention of all people that pass by and will take at least a few seconds to gauge what the signage says. Don’t underestimate the power of visual stimulus in advertising and architectural sign systems take this to the next level. Hence, effective designs will boost brand retentivity and generate curiosity among the customers, most of them likely to visit the store or the company. Moreover, if it’s placed near or on the business’ building, it adds to its aesthetic value and brings a unique style to an otherwise drab and dull appearance. Architectural sign systems can be a breath of fresh air for businesses with no extra budget to improve their outer appearance. 
3. Most architectural sign systems can act as potential way finders and can be strategically placed in various trigger points to expose them to as many customers as possible. Customers who look up to these signage systems as wayfinders will see the brand or the company’s image, thereby boosting the brand recall value of the business in the customer’s mind. Customers in Australia will then recognise the same brand when they are out shopping or exploring.
4. As more and more customers notice the signage and remember the brand, the number of potential customers willing to buy from the company increases. This will increase the sales volumes as they’ll remember the first time they saw the brand in the sign system. Attractive architectural sign systems will bring more customers to the company’s doorsteps, generating a high rate of return on a small investment in signage systems. 

The instant recognition factor makes architectural sign systems the best in the business. With the proper placement and design, businesses can get the message out there seamlessly without burdening their finances. With the proper signage, businesses can effectively increase their visibility and boost brand credibility with a small investment in architectural signs. The same can never be said for traditional signage systems and advertising methods. Moreover, their effectiveness can even trump digital adverts and commercials if done in the right way, letting the businesses in Australia stay ahead of their competition without much hassle.