Difference Between Amazon Best Seller Ranking And Organic Ranking

You have likely heard of the Amazon Best Sellers Rank (BSR) on a few forums or some other Amazon seller blog posts.

Possibly your some products are achieving well rankings on the stats of BSR, and you are excited about it.

But, what’s the difference between organic ranking and Amazon Best Sellers Rank? And which factors impact Amazon Best Sellers Rank?

Let’s dive in.

What is Amazon’s Best Sellers Rank (BSR)?

The Amazon Best Sellers Rank does pretty much what it speaks on the tin – it ranks the products regarding how well they’re selling, with BSR organized using both recent and historical sales data.

More particularly, each product is assigned with a score by it, which defines where that product ranks within the categories and the sub-categories it’s listed in. 

Where to find Best Sellers Rank?

While the Amazon Best Sellers indeed can be identified by their unique orange badge on any of the Amazon search result pages, you can rather head right to the Amazon Best Sellers page and select amazon best sellers rank by category or sub-category to view the top 100 items within that particular category.

What’s the difference between organic ranking and Amazon Best Sellers Rank?

The difference between organic ranking and Amazon Best Sellers Rank confuses a lot of the new sellers when they first start selling on this marketplace.

The BSR defines how well a product gets ranked based on the sales whereas organic ranking shows how well a product ranks in the search for a specific keyword. 

What is an Amazon organic ranking?

The ranking of a product on amazon’s search engine results pages (SERP) for a specific keyword is called Organic Ranking. While Amazon’s BSR is used to estimate the monthly frequency of sales of a particular product. 

The position of a product on Amazon’s SERP doesn’t affect the current product’s Amazon Best Sellers Rank in any way. In fact, products on SERP are arranged by what is seen by amazon as the most relevant results for that particular keyword search.

However, only because a product favorably ranks on Amazon’s SERP does not certainly mean that it’ll have a well BSR too.

This might be because of the better sales of a product in the past, lower prices, higher rates of conversion, or also better reviews.

Which Factors Impact Your Amazon Best Sellers Rank?

Historical sales data and recent sales related to other products of the same category calculate the eligibility of a product for Amazon Best Sellers Rank. 

There is one caveat – as we understand that historical product data is valued by Amazon but they have also baked in the predictive techniques into the algorithm that weighs the expected product success.

That’s why a product that was released two years can have a lower ranking and a product that’s released recently might have a higher ranking. Despite the more cumulative sales or historical data of the older product, Amazon is predicting that the new product will possibly surpass the older one.

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