Did you know that only 0.78% of people who use Google ever click on the search engine’s second page? So, if your website doesn’t end up on Google’s first page, there is a very good chance that many people will never be able to discover your website in the first place. But what can you do to make sure that your website ends up on the first page of Google?
The answer has to do with checking ranking for keyword variations. If the keywords in your website’s content don’t rank very well on search engines, then your website itself likely won’t rank very high on Google. Fortunately, you can fix this problem by learning more about keyword ranking and how to choose the best keywords for your content.
First, however, let’s take a look at what keywords are and how a search engine might rank them in the first place.
What Are Keywords
In the world of search engine optimization or SEO, keywords are of great importance. Search engine optimization involves the way search engines are able to find websites based on different information those websites may have. Search engines use algorithms to sift through data in order to find the most relevant articles for a particular online search.
For example, if you search for black shoes on Google, Google won’t provide you with unrelated articles about gardening equipment. Google is able to provide you with the answers to your questions by finding the right keywords in certain articles. Keywords may seem to be nothing more than a few words strung together, but they are actually full of very important information.
For example, “black shoes” could be considered a keyword and when you search for it, Google will provide you with websites that mention black shoes in some way. They may be trying to sell these shoes or provide you with information about them. Whatever the case, you can see that a single keyword can provide you with plenty of different websites and information.
But what makes some websites do better than others even when they use the same keyword? For instance, you shouldn’t be too surprised if you use a popular keyword but don’t see a huge influx of traffic flooding your website. This is because the popularity of a keyword is not the only thing you need to worry about when it comes to making your website a success.
Besides choosing the right SEO keyword, you will also need to consider the keyword rank You can check ranking from keyword research tool. Keyword ranking has a lot to do with analytics and research. So, how can you tell if your keyword will rank well on a search engine?
How to Check Ranking for Keyword
In some cases, a popular keyword can bring your website success. In other cases, the same keyword may be your website’s downfall. Several factors can make all the difference such as how popular your website already is.
If you have a small website and are only starting out with your brand, it may not be a great idea to use very popular keywords. This is because thousands, if not millions, of other websites will be using this same keyword. Other websites are likely much larger than your own.
For that reason, when those larger websites use a popular keyword, they are more likely to be picked up and seen by search engines. The end result is that those websites are able to rank higher on Google or any other search engine. If you were to use the same keyword for your less-established website, you would likely not see any huge spike in your website’s success.
Rather, your website would get buried under all the competition. So, the most obvious thing to do would be to rise above the competition. You can do this by focusing on more niche keywords.
Niche keywords don’t have to be unpopular, but they are not overwhelmingly popular either. For that reason, you will have a better chance to rise above the competition when you use them. You can check how competitive a certain keyword is by using a Google keyword planner tool.
By checking the analytics of different keywords, you can see which ones might be the most promising for your website. Keywords that are more specific can often be a good place to start. More specific keywords don’t have as much competition, but they can still improve the rank of your website and bring more traffic within your niche.
How to Rank High on Google
Ranking high on Google’s list can be a lot of work. For that reason, you shouldn’t expect your website to soar to Google’s front page overnight. Instead, you will need to have a lot of dedication to your website’s success and do a lot of research.
The more you learn about Google’s ranking system, keywords, and other SEO features, the more you will be able to implement those features into your website’s content. Eventually, you will see an increase in your website’s ranking. However, this will only be the case as long as you use the right keywords and other SEO factors for your website.
If you start to slack on the job, your website won’t be going anywhere fast. Fortunately, there are various tools on the internet you can use to make the job easier. That way, you won’t have to do all the heavy lifting on your own.
Everything You Need to Know About Keyword Rankings
If you were unsure how to check ranking for keyword before, you should now know all about it. By using tools online to do your research on certain keywords, you will find that the task of ranking well on Google will be much easier. By using the right keywords and improving your rank, you will find that your website will be a great success.
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