14 ways to use banners and signs to improve your marketing results

Banners and signs are one of the most effective ways to promote your business. They provide an eye-catching visual, can capture attention from a distance and have the potential to reach a wide audience. By strategically placing banners and signs around your local area, you can draw more customers in and create awareness for your brand. 

Here are 14 tips on how to use banners and signs effectively to improve your marketing results.

1. Choose the right location: 

Location is a key when it comes to banners and signs. You want to choose a spot that will be seen by as many people as possible, such as at an intersection or in front of a busy store. Think about where potential customers may be coming from, so you can make sure they are exposed to your message. 

2. Leverage seasonal topics: 

Signs and banners online can be used to draw attention to special events or seasonal promotions you’re running. For example, if you’re selling Christmas trees, put up a sign with festive decorations or include a special offer for early bird shoppers. This gives people an incentive to come into your store. 

3. Use bright colors: 

Bright, bold colors are more likely to grab people’s attention than subtle hues. While you want the design of your banner or sign to be eye-catching, make sure it still fits in with your brand aesthetic and color palette. 

4. Incorporate relevant keywords: 

Include keywords that customers would use when looking for a business like yours, such as “organic produce” or “coffee shop” so they can easily find you online. This will help search engines rank your website higher and improve visibility for potential customers. 

5. Offer incentives:

People are more likely to take action if they know there’s something in it for them. Include a promotion code or discount offer on your banner or sign to give people an incentive to visit your website or store. 

6. Include contact information: 

Make sure you include your business’ phone number and website URL so potential customers can easily get in touch with you. This will help increase the chances of turning leads into paying customers. 

7. Make use of multiple sizes:

Different sizes of banners and signs can be used to create a multi-level effect that draws attention from afar and up close. Try using different sized banners around the same area to make sure everyone who passes by sees them all. 

8. Feature customer testimonials: 

Testimonials from existing customers can help build trust and credibility for potential buyers. Feature customer reviews on your banner or sign to show prospective customers what others think of your business. 

9. Take advantage of mobile technology:

Nowadays, people are using their mobile phones more than ever before. Incorporate QR codes into your banners and signs so potential customers can easily access more information about your business with a simple scan of their phone’s camera. 

10. Update regularly:

Don’t let your banners and signs become stagnant – update them regularly in order to keep them fresh and relevant. This also gives you an opportunity to test different messaging strategies to see which one works best for you. 

11. Utilize both sides:

Banners and signs can be used for dual-sided messaging. Take advantage of this by using one side to display your brand logo, and the other side to showcase a special offer or product feature. 

12. Change up the shape:

Standard rectangular banners are great, but don’t be afraid to think outside the box when it comes to shape. Experiment with different shapes such as circles or hexagons to draw more attention and stand out from your competitors. 

13. Include visuals:

Visuals such as illustrations or photos can help make your message more memorable and impactful. Be sure to choose high quality images that will capture people’s attention and keep them engaged with your content. 

14. Keep it simple:

Avoid using too much text on your banner or sign, as this can be overwhelming and create a cluttered look. Try to convey your message in as few words as possible so that people can quickly grasp the main idea without having to read too much. 


Banners and signs are an effective way to spread the word about your business and attract new customers. Keep these tips in mind when designing banners and signs for your business to make sure they stand out from the crowd and draw attention from potential customers. 


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